Product launch & marketing

YOU ARE

An industry player, NGO or academic research center active in healthcare and life sciences, or a hospital/private clinic, home care institutions, health authorities willing to:

  • Launch a new product/service on UK market
  • Access the EU market from the UK
  • Re-position in a new market segment
  • Promote your product to prescribers
  • Raise funds

WE OFFER YOU

During the pre-launch phase :

  • Market analysis & competitive mapping
  • Branding reinforcement & (re)positioning
  • Development of strategies for product launch, marketing (B2B & B2C) and fund raising
  • Sales force effectiveness

Once the product is on the market :

  • Support with the entire product promotion/cycle, from post-launch to product exit
  • Marketing campaigns, action plans.
MARKETING STRATEGY
PRODUCT LAUNCH
MARKET ACCESS
FEASABILITY STUDIES
(RE)POSITIONING
MARKETING ACTION PLANS & TACTICS
BUSINESS DEVELOPMENT

OUR APPROACH

Market access and product commercialization should be at the heart of your business and product development process to set up a clear corporate strategy. The sooner the better, i.e. the market research for defining the pricing and value proposition, the market validation, the marketing plan for brand promotion, the market characterization process as well as the sales force roadmap should ideally be set in motion at least 2 years before the product launch.

Vivactis will conduct for you detailed market research studies to obtain the relevant and accurate data you will need prior to launching and marketing a product or a service. As healthcare specialists ourselves, we of course understand your market from inside and will therefore provide you with results focused on your current needs. We would also be only too glad to adapt our solutions to small players with limited resources or who need to outsource partially or completely their marketing/com activities.

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